The Children’s Clothing Retailer

The Children’s Place offers a mix of classic and playful styles for boys and girls. Catering to middle-class parents who are budget-conscious but don’t want to compromise on style, the brand is known for its affordable yet on-trend selection. Whether shopping online or in-store, parents can find a wide range of clothing and accessories for children of all ages, designed with comfort and quality in mind. 
Approach

In order to stay competitive, The Children’s Place recognized the need for a rebrand that would cater to a newer generation of parents. The refresh involved transforming the brand into a more playful and modern version of itself, with updated imagery and messaging. The Children’s Place is now better positioned to stand out in a crowded marketplace and connect with a new generation of customers.