A Local Launderer

Olympia Laundry is a local dry-cleaning company that prides itself on providing top-notch services with a personal touch. The company before had minimal personality and needed something that set them apart from other laundry services.
Approach

This rebrand aimed to give a stronger identity to one of many laundry services. Given dry cleaning’s saturated market, highlighting Olympia’s “only” is more important than ever. In this case, they needed to show off their professional launderers, attention to detail, winning can-do attitude, enjoyable atmosphere,  and neighborly spirit.