A Fashion Forward Outerwear Brand

Horizon empowers customers to express their style through high-quality, fashionable outerwear designed to be reliable companions on any journey. Whether venturing downtown or out in nature, Horizon’s functional and versatile products help customers look and feel their best with confidence.
Approach

The rebrand helped the company expand its market and move towards a more upscale image. By simplifying its branding and focusing on its unique components, the company was able to achieve its goals and strengthen its brand identity.